Jim Reynolds
Fractional CMO
- Where the budget goes, and what we kill
- The 90-day plan and the annual number
- Which channels earn their spend
- Who to hire, who to replace
You didn't build this company to run its marketing.
CMO2X puts two leaders in one seat — a CMO who's made these calls hundreds of times, and an operator who owns the goals and ships the work. Both for less than one in-house CMO.
Start Your Free Assessment- 20+
- Years as a Founder w/ 7 Startups
- 200+
- Companies advised
- Founder-led
- Never outsourced
Why we're different
Few companies get a great strategy. Almost none have it executed with speed.
Most founders have to pick one. A strategist who's right, or a doer who's fast. Hiring both is a $400K line item. You get both, in one seat, for less than one.
James Albright
Chief Development Officer
- Runs the weekly marketing meeting you're running now
- Ships the projects on the calendar, on the date
- Carries the KPIs — the number is his, not yours
- Manages the agencies, contractors, and in-house team
Strategy that's right. Execution that's on time. Neither one waits on you.
What it costs
What you get
In-house CMO
$150K-$350K all in
1 person, 6-month ramp, and you're stuck if it's the wrong hire
YOU
$100K & Up
1 person plus caps growth w/ limited time & experience
CMO2X
Less than one salary
2 complimenting persons - Senior strategist and an operator who owns the goals
Free assessment
Is marketing waiting on you?
The bottleneck
The company kept growing. The marketing function didn't.
Marketing depends on you
Every campaign, every decision, every follow-up still routes through the owner's desk.
Growth feels inconsistent
Good months and quiet months, with no clear reason for either. Nothing compounds.
Spending without confidence
Budgets go out the door and the answer to "is it working?" is still a shrug.
Jim Reynolds · Fractional CMO
I've sat in your chair. I'm still in four of them.
I know what it feels like to carry payroll on Friday and still be the person rewriting the email that goes out Monday. The pressure was never the marketing. It was being the only one who could see the whole picture.
I started seven companies and still own four — travel, pest control, film production, and a digital agency. Four crossed seven figures. All four are growing without me now. That's not a brag. It's the job description.
I've built growth strategy for more than 200 companies over twenty years, always alongside owners rather than in front of them. First I listen. Then we decide what growth should look like for your business. Not for a category. Not for a competitor.
Twenty years. Two hundred companies. Four of my own that no longer need me.
How we work
A rhythm, not a retainer.
01
Discover
We start on the phone with you and your team — what's working, what's stuck, what the numbers actually say.
02
Roadmap
A whiteboard session that ends with one page: the priorities, the sequence, and the revenue they're tied to.
03
Execute
James runs the work. Owners, deadlines and weekly meetings — with your team or ours doing the doing.
04
Review
A standing KPI review. Numbers on screen, decisions made, next sprint set before the call ends.
Success stories
Owners who got their business back.
Matthew Dunshea
Integrity Pools
“Rather than a full-time marketing person and just hope, I decided to give it all to Jim and James. It's been one of the best decisions I've ever made with my sales team always staying busy. I can just focus on the other part of the business.”
Amy Ford
Embrace Grace
“Jim & James are strategic and gave us great ideas to customize our ads to reach customers that we didn't even know were possible. We are so grateful for their amazing team!”
Craig Comolli
Sniper Termite and Pest
“I never imagined these kind of results so fast but we are doubling annually three years running! You will love working with Jim and James!”
Lance Coleman
Cedar Creek Boats
“Jim has become our rescue swimmer in the sea of marketing sharks. In the first few meetings it was so easy to tell that he was genuine and knew exactly what steps to take in order to boost our ROAS. If you are searching for an honest partner dripping with integrity you are at the end of your journey.”
Kevin Roberts
Masterscapes
“Working with Jim has been a joy. Results have exceeded our lofty expectations. I am so happy we engaged their services.”
Amie Reynolds
Roots Farm
“Jim and his team have been so great at helping us clarify our goals and then helping us to develop a plan to meet our goals. They have such a broad knowledge of every level and type of marketing, so their creativity and expertise really are unmatched.”
Fit
We'd rather tell you early.
A good fit
- Founder-led company between $3M and $50M in revenue
- Wants marketing off their plate — permanently, not temporarily
- Ready for disciplined weekly execution and real accountability
- Has a product or service that customers already come back for
Not a fit
- Looking for the cheapest possible vendor
- Wants one campaign, not a growth function
- Not willing to be in the room for decisions that need the owner
- Pre-revenue, or still testing whether the offer works
Imagine owning the business again.
Find out exactly where your marketing stands — in about three minutes, before we ever talk.
Start Your Free Assessment