Terms & Conditions

1. Our Services

CMO2X provides fractional chief marketing officer, marketing strategy, consulting, digital marketing, search engine optimization, paid advertising, AI search optimization, marketing technology, analytics, content strategy, and related business and marketing services.

The specific services, fees, deliverables, timelines, responsibilities, and other terms applicable to a client will be described in the applicable proposal, service agreement, order form, statement of work, or other written agreement between CMO2X and the client.

If there is a conflict between these Terms and a separate written agreement signed by CMO2X and the client, the signed written agreement will control with respect to the conflicting provision.

2. No Guaranteed Results

Marketing and business results vary based on numerous factors, including market conditions, competition, advertising platforms, budgets, website performance, customer demand, pricing, sales processes, client execution, economic conditions, and factors outside our control.

Accordingly, CMO2X does not guarantee specific rankings, leads, sales, revenue, return on advertising spend, conversions, customer acquisition costs, search visibility, AI search visibility, or any other specific business result unless expressly stated in a written agreement.

Any examples, case studies, testimonials, projections, estimates, performance figures, or other results presented by CMO2X are for illustrative purposes only and should not be interpreted as a guarantee that a client will achieve the same or similar results.

3. Advertising Platforms and Search Engines

CMO2X may manage or advise on advertising and marketing activities involving third-party platforms including Google, Meta, Microsoft, LinkedIn, and other advertising, search, social media, analytics, and technology platforms.

These platforms establish and enforce their own policies, terms, review procedures, targeting restrictions, eligibility requirements, algorithms, pricing, and technical requirements.

CMO2X does not control the policies, availability, algorithms, approval processes, pricing, search results, advertising decisions, or other actions of third-party platforms.

Advertising accounts, advertisements, campaigns, landing pages, websites, content, or other materials may be rejected, restricted, suspended, modified, or discontinued by a third-party platform.

CMO2X is not responsible for actions taken by third-party advertising or technology platforms, including account suspensions, advertising disapprovals, reduced reach, changes in algorithms, increased advertising costs, changes in search rankings, changes in search results, or changes to platform policies.

Clients remain responsible for ensuring that their products, services, claims, offers, and business practices comply with applicable laws and the policies of third-party platforms.

4. AI, Artificial Intelligence, and Automated Tools

CMO2X may use artificial intelligence, machine learning, automation, and other technology-assisted tools in the development and delivery of our services.

These technologies may be used for research, analysis, content development, search engine optimization, AI search optimization, advertising optimization, marketing strategy, reporting, workflow automation, data analysis, and other business and marketing activities.

AI-generated or AI-assisted content, recommendations, analyses, and other outputs may contain errors, inaccuracies, omissions, or outdated information. CMO2X may review, edit, and evaluate AI-assisted work, but does not guarantee that AI-generated or AI-assisted outputs will be completely accurate, current, or error-free.

Clients are responsible for reviewing and approving materials, claims, content, advertisements, strategies, and other deliverables before publication or implementation when approval is requested or appropriate.

CMO2X does not guarantee that the use of artificial intelligence, AI-powered marketing strategies, or optimization for AI-powered search and discovery platforms will result in improved search rankings, visibility, leads, sales, revenue, conversions, or any other specific business outcome.

CMO2X may use third-party artificial intelligence, software, analytics, automation, and technology platforms in connection with providing its services. The use of such platforms may be subject to the applicable third party’s terms of service, privacy policies, security practices, and data-handling practices.

CMO2X will take reasonable steps to use artificial intelligence and automated technologies in accordance with applicable laws, contractual obligations, and the policies of relevant advertising, search, and technology platforms. However, CMO2X does not control changes to third-party AI systems, search algorithms, advertising platforms, or other technology and is not responsible for changes in their functionality, availability, policies, rankings, recommendations, or outputs.

By using CMO2X services, clients acknowledge that artificial intelligence and automated technologies are evolving rapidly and that results, capabilities, and best practices may change over time.

5. Client Responsibilities

Clients agree to provide accurate, complete, and timely information reasonably necessary for CMO2X to provide its services.

Clients are responsible for:

• Providing accurate information about their business, products, services, customers, and operations.
• Reviewing and approving advertising materials, content, strategies, and other materials when requested.
• Ensuring that claims about their products or services are truthful, accurate, and properly substantiated.
• Providing legally obtained customer and prospect information.
• Maintaining all licenses, permits, certifications, and other legal requirements applicable to their business.
• Complying with applicable federal, state, and local laws and regulations.
• Maintaining access to required websites, advertising accounts, CRM systems, analytics platforms, and other third-party services.
• Promptly notifying CMO2X of any material changes to their business, offers, products, services, or legal or regulatory requirements that could affect marketing activities.

CMO2X may rely on information supplied by the client and is not responsible for losses resulting from inaccurate, incomplete, outdated, or misleading information provided by the client.

6. Advertising Budgets and Third-Party Fees

Advertising spend paid directly to Google, Meta, Microsoft, LinkedIn, or another advertising platform is separate from CMO2X management or service fees unless otherwise stated in writing.

Clients are responsible for all advertising spend and third-party charges associated with their campaigns.

CMO2X does not control the amount charged by advertising platforms and does not guarantee a particular cost per click, cost per lead, cost per acquisition, impression volume, advertising reach, or advertising performance.

7. Payments

Fees, payment schedules, billing terms, and cancellation provisions will be established in the applicable service agreement or order.

Unless otherwise agreed in writing, invoices and recurring service charges are due according to the payment terms stated at the time of purchase or in the applicable service agreement.

Failure to make required payments may result in suspension or termination of services.

The client remains responsible for all fees and approved expenses incurred before termination.

8. Cancellation and Termination

Either party may terminate services according to the cancellation provisions contained in the applicable service agreement.

Upon termination, the client remains responsible for all unpaid fees and approved expenses incurred through the effective termination date.

CMO2X may suspend or terminate services immediately if a client engages in unlawful, fraudulent, abusive, deceptive, or otherwise inappropriate conduct, or if continuing to provide services could reasonably expose CMO2X to legal, regulatory, platform-policy, or reputational risk.

9. Intellectual Property

Unless otherwise stated in writing, CMO2X retains ownership of its pre-existing methodologies, processes, templates, systems, strategies, frameworks, software, tools, know-how, intellectual property, and other proprietary materials.

Upon full payment, the client receives the rights to use deliverables specifically created for the client as described in the applicable service agreement.

Third-party materials, software, stock assets, fonts, plugins, artificial intelligence tools, and other licensed materials remain subject to their respective owners’ terms and licenses.

CMO2X may use general knowledge, skills, concepts, methodologies, and experience gained while providing services to a client, provided that CMO2X does not disclose the client’s confidential information.

10. Confidentiality

CMO2X will use reasonable measures to protect confidential business information provided by clients.

Confidential information does not include information that is publicly available, was already lawfully known to CMO2X, is independently developed without use of confidential information, or is lawfully received from another source without a confidentiality obligation.

CMO2X may disclose confidential information when required by law, court order, governmental authority, or other legal process.

Specific confidentiality obligations may be established in a separate confidentiality agreement or service agreement.

11. Website and Third-Party Services

Our services may depend on third-party platforms, software, hosting providers, advertising networks, analytics providers, CRM systems, artificial intelligence systems, search engines, and other services.

CMO2X does not guarantee that any third-party service will remain available, uninterrupted, secure, compatible, or unchanged.

CMO2X is not responsible for losses caused by outages, policy changes, technical failures, security incidents, account restrictions, data loss, algorithm changes, or other actions or failures of third-party providers.

12. Privacy and Personal Information

CMO2X may collect information submitted through our website, forms, consultations, communications, and other interactions.

Our collection, use, storage, and disclosure of personal information is governed by our Privacy Policy, which is incorporated into these Terms by reference.

Where CMO2X uses advertising, analytics, tracking, remarketing, conversion-measurement, artificial intelligence, or automation technologies, those technologies may be provided by third-party platforms and may process information in accordance with applicable laws and their respective policies.

You agree not to submit sensitive personal information through our website forms unless specifically requested and appropriate security measures are provided.

13. Electronic Communications

By submitting information through our website, requesting information, scheduling a consultation, or otherwise communicating with CMO2X, you consent to receive communications reasonably related to your inquiry, account, or services.

Where required by law, marketing communications will include appropriate opt-out or unsubscribe mechanisms.

You may opt out of marketing communications at any time by following the unsubscribe instructions included in the communication or by contacting CMO2X directly.

If you opt in to text messages, message frequency varies and msg & data rates may apply. Reply STOP to opt out at any time, or HELP for help. Consent to receive text messages is not a condition of booking or purchase.

14. Testimonials and Marketing Materials

If you voluntarily provide a testimonial, review, photograph, video, or other feedback regarding CMO2X, you grant CMO2X permission to use that material for legitimate marketing and promotional purposes, unless otherwise agreed in writing.

CMO2X will not intentionally alter a testimonial in a manner that materially changes its meaning.

15. Disclaimer of Warranties

To the maximum extent permitted by law, CMO2X provides its website and services on an “as is” and “as available” basis.

We do not warrant that our website or services will be uninterrupted, error-free, completely secure, or produce any particular business outcome.

Nothing in these Terms excludes warranties or rights that cannot legally be excluded under applicable law.

16. Limitation of Liability

To the maximum extent permitted by applicable law, CMO2X and its owners, employees, contractors, and affiliates will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost revenue, lost business opportunities, or loss of data arising from or related to the use of our website or services.

To the maximum extent permitted by law, CMO2X’s total liability arising from a claim relating to services will not exceed the amount actually paid to CMO2X by the client for the services giving rise to the claim during the six months preceding the event giving rise to the claim.

This limitation does not apply where prohibited by applicable law.

17. Indemnification

To the maximum extent permitted by applicable law, you agree to indemnify and hold harmless CMO2X, its owners, employees, contractors, and affiliates from claims, liabilities, damages, losses, and expenses arising from:

• Your violation of these Terms;
• Your violation of applicable laws or regulations;
• Your products, services, claims, offers, or business practices;
• Materials or information supplied by you; or
• Your misuse of advertising platforms or third-party services.

18. Changes to These Terms

CMO2X may update these Terms from time to time.

Updated Terms will be posted on this website with a revised Effective Date. Your continued use of the website or services after the updated Terms become effective constitutes acceptance of the revised Terms, to the extent permitted by law.

19. Governing Law

These Terms will be governed by the laws of the State of Texas, without regard to conflict-of-law principles, unless otherwise required by applicable law or agreed to in a written service agreement.

Any dispute arising from these Terms or our services will be handled in the appropriate courts located in Texas, unless otherwise required by law.

20. Contact Information

If you have questions regarding these Terms, please contact:

CMO2X